Speakers
David Brussin – CEO, Monetate
David Brussin is Founder & CEO of Monetate, Inc. Monetate powers
Intelligent Personal Promotions(TM) for online retailers. David is a
serial entrepreneur recognized as a leading information security and
technology expert, and was honored by MIT’s Technology Review as one of
the world’s 100 top young innovators.
In January 2004, David co-founded TurnTide, Inc. around the
anti-spam router technology he had invented. As Chief Technology
Officer, David also managed engineering and technical operations.
TurnTide was acquired by Symantec (SYMC) six months later.
Previously, David co-founded and served as Chief Technology Officer
for ePrivacy Group, Inc., which created the Trusted Sender program and
Trusted Email Open Standard to protect and grow the email marketing
channel. David created products to help email marketers increase
response and conversion by protecting their trusted relationship with
consumers.
In 1996, David co-founded and served as Vice President of Technology
for InfoSec Labs, an information security company dedicated to helping
Fortune 1000 companies safely transition their businesses into the
online world. Partnering with his clients, David balanced security with
the emerging technical challenges of doing business online, and helped
many established bricks-and-mortar businesses become multichannel.
InfoSec Labs was acquired by Rainbow Technologies, now part of SafeNet
(SFNT), in 1999.
David is co-author of Computer Security Handbook (4th Edition), and
is a frequent speaker and writer on entrepreneurship and technology. He
also serves on the Board of Directors of Invite Media, Inc., a
stealth-mode start-up working to analyze and optimize online display
advertising.
Jeremy J. Siegel – The Wharton School
Jeremy Siegel is the Russell E. Palmer Professor of Finance at the
Wharton School of the University of Pennsylvania. He graduated from
Columbia University in 1967, received his Ph.D. in Economics from the
Massachusetts Institute of Technology in 1971, and spent one year as a
National Science Foundation Post-Doctoral Fellow at Harvard University.
Professor Siegel taught for four years at the Graduate School of
Business of the University of Chicago before joining the Wharton
faculty in 1976.
Professor Siegel has written and lectured extensively about the
economy and financial markets, has appeared frequently on CNN, CNBC,
NPR and others networks. He is a regular columnist for Kiplinger’s and
Yahoo! Finance and has contributed articles to The Wall Street Journal,
Barron’s, The Financial Times and other national and international news
media. Professor Siegel served for 15 years as head of economics
training at JP Morgan and is currently the academic director of the
U.S. Securities Industry Institute.
Professor Siegel is the author of numerous professional articles and
three books. His best known, Stocks for the Long Run, which published
its third edition in 2002, was named by the Washington Post as one of
the ten-best investment books of all time. His current book, The Future
for Investors: Why the Tried and the True Triumph over the Bold and
New, was published by Crown Business in March 2005 and was named one of
the best business books published in 2005 by Business Week, the
Financial Times, and Barron’s magazine.
Professor Siegel has received many awards and citations for his
research and excellence in teaching. In November 2003 he was presented
the Distinguished Leadership Award by the Securities Industry
Association and in May 2005 he was presented the prestigious Nicholas
Molodovsky Award by the Chartered Financial Analysts Institute to
“those individuals who have made outstanding contributions of such
significance as to change the direction of the profession and to raise
it to higher standards of accomplishment.”
Past awards include the Graham and Dodd Award for the best article
published in The Financial Analysts Journal in 1993 and the Peter
Bernstein and Frank Fabozzi Award for the best article published in The
Journal of Portfolio Management in 2000.
In 1994 Professor Siegel received the highest teaching rating in a
worldwide ranking of business school professors conducted by Business
Week magazine and in 2001, Forbes named JeremySiegel.com as one of the
“Best Business School Professor” websites.
Professor Siegel served 15 years as head of economics training at JP
Morgan from 1984 through 1998 and is currently the academic director of
the U.S. Securities Industry Institute. Professor Siegel currently
serves as Senior Investment Strategy Advisor of WisdomTree Investments,
Inc., consulting the firm on its proprietary stock indexes. He is also
a member of the company’s board of directors.
Geoff Cook – CEO, myYearbook
In 2005, Geoff became the CEO of myYearbook, joining forces with
myYearbook’s teenage founders — Catherine Cook, age 15, and David Cook,
age 16 — Geoff’s sister and brother. Geoff was instrumental in raising
$20+ million in angel financing, venture capital, and venture debt to
build the young company into a leading social media destination with
10+ million uniques and 2 billion pageviews per month.
Geoff previously founded EssayEdge.com and ResumeEdge.com from a
Harvard dorm, built them into category leaders over the course of 7
years and sold them to the Thomson Corporation in 2003.
Geoff has an A.B. in Economics from Harvard University and lives in
Pennington, NJ with his wife Kerri and two-year-old daughter Madeline.
Doug Alexander – President, Internet Capital Group
An original member of ICG’s advisory board, Doug joined the company
full-time in September 1997 as Managing Director. Doug has had many
roles at ICG including CEO of WiseWire Technologies, which was
successfully sold to Lycos; Chairman of Verticalnet through its IPO;
CEO of ICG Europe; and CEO of Mobility Technologies. In addition to
these roles, Doug’s primary focus at ICG has been to sponsor and
oversee investments in several partner companies that have included
Blackboard (Nasdaq: BBBB), Verticalnet (Nasdaq:VERT), eMerge
Interactive (Nasdaq: EMRG), Arbinet-thexchange (Nasdaq: ARBX), WiseWire
(acquired by Lycos), LinkShare (acquired by Rakuten), CreditTrade (sold
to Creditex), StarCite, Mobility Technologies, and Investor Force. Doug
currently serves on the boards of Channel Intelligence, Investor Force,
ClickEquations, StarCite, ICG Commerce and WhiteFence.
Prior to joining ICG, Doug co-founded Reality Online in 1989.
Reality Online was an early innovator in the development of
award-winning financial planning tools and online services aimed at the
individual investor. With the advent of the Internet, Doug transformed
the company into a leading provider of Internet solutions to the retail
brokerage industry, and then sold the company to Reuters in February
1994. Over the following 3 years, Doug became a key contributor to
Reuters’ many Internet initiatives and a frequent speaker on the
Internet and its impact on the financial services industry. Prior to
co-founding Reality Online, Doug was a partner with Strategic
Management Group, a corporate training firm and three-time Inc. 500
company.
Education: University of Pennsylvania, B.S., Electrical Engineering;
Wharton School of Business at the University of Pennsylvania, B.S.,
Economics
Alan Kraus – Director, Information Technology Investments, Ben Franklin Technology Partners of Southeastern PA

Alan Kraus is the Director for Information Technology Investments at
the Ben Franklin Technology Partners of Southeastern Pennsylvania
managing a portfolio of more than 40 active early stage IT company
investments. With investments generally ranging from $100,000-$500,000,
Alan has presided over with investments that have created 100’s of jobs
in Pennsylvania and raised more than $150,000,000 in follow-on funding.
In just the last three years, his portfolio has had 15 successful
exits. In addition to being closely involved with applicants prior to
formal funding decisions, once a company receives a Ben Franklin
investment, Alan, supported by a highly skilled group of independent
portfolio manager consultants as well as his colleagues at Ben
Franklin, assists in coaching the company in numerous areas including
fundraising, financial statement analysis, business plan and marketing
materials development, Board management and development, making
introductions and on-going strategic and implementation planning.
Prior to joining Ben Franklin in 1998, Alan was the Manager of
Resource Development and a Business Consultant at the Temple University
Small Business Development Center. Additionally, he had worked several
ye
ars as a manufacturer’s sales representative of women’s accessories
and also as an entrepreneur, helping to found Optimum Executive Search,
a Silicon Valley firm specializing in the placement of software
professionals.
Alan received his MBA at Temple University and his BBA from the University of Michigan.
Ben Franklin Technology Partners of Southeastern Pennsylvania is the
region’s catalyst for Stimulating Entrepreneurial Potential. For over
25 years, we have invested in innovative enterprises and created
commercialization pathways and partnerships that generate wealth
through science and technology.
Ben Franklin is part of the Commonwealth of Pennsylvania’s Ben
Franklin Technology Partnership. We provide entrepreneurs and
established businesses the Capital, Knowledge and Networks to compete
in the global marketplace. Over the years, we have provided more than
$130 million to grow more than 1,600 regional enterprises across all
areas of technology.
Our partnerships with universities and others strengthen the
innovative fabric of our region. We are founding partners of The
Nanotechnology Institute™ (NTI), Mid-Atlantic Nanotechnology Alliance
(MANA®), Pennsylvania Green Growth Partnership (PAGGP), Pennsylvania
Advanced Textiles Research and Innovation Center (PATRIC), Pennsylvania
Environmental Technologies for the Pharmaceutical Industry (PETPI), and
the PA Biotechnology Center of Bucks County. We are founding partners
of the Energy Commercialization Institute (ECI) and other partnerships
emerging through our regional energy strategy, funded through the
Commonwealth’s Alternative Energy Development Program. Ben Franklin is
also a founding partner of the Emerald Stage2 Venture Fund, the
Minority Angel Investor Network, and is a partner of the Mid-Atlantic
Angel Group (MAG) F
und I & II and DreamIt Ventures.